Advertised prices must now include every mandatory fee
California's “junk fee” law requires the price you advertise to consumers to include all mandatory fees, other than government taxes and shipping.
Reviewed by Laurence S. Bezinover · Published
What changed
Since July 1, 2024, it is unlawful to advertise, display, or offer a price that leaves out a mandatory fee or charge (Civ. Code § 1770(a)(29)). Government-imposed taxes and fees and shipping costs may be shown separately; optional charges are not covered. Restaurants, bars, and grocery businesses may still list a mandatory service charge separately if they disclose it clearly wherever prices appear. Separately, since May 12, 2025, a Federal Trade Commission rule has required total-price advertising nationwide for live-event tickets and short-term lodging (16 C.F.R. part 464).
Who it affects
Businesses that sell to consumers, including hotels, short-term rentals, ticket sellers, and online stores. Business-to-business sales are not covered.
Questions to raise with counsel
- Do any prices on our website, menus, ads, or checkout add mandatory fees at the end?
- Should our mandatory fees be folded into the listed price, or, for a restaurant, disclosed clearly next to prices?
- What is our exposure under the Consumers Legal Remedies Act, including private lawsuits?
Sources
This briefing is general information about California law, not legal advice for your situation. Reading it does not create an attorney-client relationship.